Why has the Food and Drink Industry Professional Practices Committee (MFU) been set up?
A united industry of food manufacturers and suppliers has given its backing to MFU.
MFU is founded on the agreement of industry players NHO, Virke and ANFO on the following points:
– A debate on diet is of major importance
– Obesity and overweight are serious social problems
– The marketing of specified food and drink products aimed at children is unacceptable.
A united industry of food manufacturers and suppliers has given its backing to MFU.
This scheme has advisory value from 1 August 2013 and comes into force on 1 January 2014 It supersedes the voluntary Code of 2007.
A Code and supplementary Guidance have been established, which, together with a Product List, specify the scope of the scheme covered by MFU.
The purpose of the Code is to supplement and amplify the existing legislation and to encourage good and responsible marketing practices. The aim of the Code is to raise the awareness of the business community regarding the challenges of marketing food and drink to children and young people, and to help ensure that this group is shielded from untoward impact by the market. In particular, it is important to avoid marketing which makes it hard for parents and others to give children dietary advice and a healthier diet.
